Marketing has certainly changed since I owned my first store back in the 1990's. Today, social media is where it's at and working with 'influencers' is one of the best ways to get your brand noticed. This summer I have been lucky to have found two Sustainable Fashion Bloggers willing to promote my leggings. They both have great blogs as well as accounts on Instagram, Pinterest, Facebook and Twitter where they spread the word about slow fashion and socially responsible shopping.
The Sustainable Siren is written by Jennifer who is based in the SF Bay Area. She is passionate about sustainable fashion and inspiring others, especially young adults, to approach life with an environmentally and ethically conscious mindset. She focuses on putting together outfits from clothing that is either organic, recycled, secondhand, vintage, ethically made, fair trade, handmade, made in the USA, DIY, convertible, or that utilize zero-waste design.
Jennifer models Inspire's Long Leggings in the Driftwood - Azure pattern with a top and sneakers that are also sustainable. See the entire outfit review here
Signe is based in the Chicago area and her blog The Daily Savant features hip sustainable fashion with an urban edge. She refers to herself a Sustainable Lifestyle Blogger who loves to travel. An ex-ballerina, she has now become an aspiring yogi. Signe writes about eco-friendly and fair trade products. She has been big on recycling and re-purposing since she was a child and as a teenager created a line of clothes made from t-shirts she purchased at the Salvation Army. "It just makes sense" she says. I agree!
Signe has posted great photos of herself wearing Inspire's Long Leggings in Cockles- Cerulean. She also choose to wear one of my inspirational quote tank tops which sports the message "Don't wait for a miracle, Be one" See her blog post and more great photos here.
Just a reminder that Inspire Active Wear Leggings are available at Love and Sweat, 26 Market Street (behind Zaxbys) and Barbara Northrup Design Scarves are available at Indigo and Cotton by Harris Teeter.
Also, We are now showing at the Southern Grown Market! It is held on the 2nd and 4th Saturdays of the month at the Market at Sea Island, located on Sea Island Rd. just before you get on the Sea Island causeway. It features a great collection of local and regional artisans and vendors.
I also plan to be at the End of Summer Festival in the Village August 20-21, 2016